- More than 160 LGBTQ community events have been targeted with violence and threats in the past year. Everything from firebombing a donut shop to armed militias showing up at public libraries of all places.
- Gallup found over 20% of Gen Z are LGBT, that number has grown each year.
- For four consecutive waves, fielded annually, GLAAD has found that non-LGBTQ people’s level of comfort seeing LGBTQ people in ads has remained stable at 75% (3 out of 4 non-LGBTQ people). You can see the original question in the link below and here
- A report released in December 2022 by GLAAD and the Edelman Trust Institute found: If a brand publicly supports and demonstrates a commitment to expanding and protecting LGBTQ rights, Americans are 2x more likely to buy or use the brand and ages 18-34 are 5.5x more likely to want to work at a company if it publicly supports and demonstrates a commitment to expanding and protecting LGBTQ rights. Additional findings here.
- GLAAD’s 2022 Accelerating Acceptance poll measuring attitudes, progress, and challenges in pursuit of full acceptance for the LGBTQ community found:
- More than half (54%) of transgender and nonbinary people feel unsafe walking in their own neighborhoods, compared to 36% of all LGBTQ adults, as well as less safe in various environments, from work, to social media, or in a typical store.
- A 2020 GLAAD and P&G poll of U.S. consumers found:
- 75% of respondents were comfortable seeing LGBTQ people in ads.
- Respondents also looked favorably upon companies that included LGBTQ people in their advertisements.
- 85% of respondents believe it reflects the company’s commitment to offering products to all types of customers.
- 82% of respondents believe that it reflects the company’s value for all kinds of diversity.
- 80% of respondents believe that it reflects that the company is making a statement about the importance of recognizing LGBTQ people.
- More info from the poll here.
May 26, 2023
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