The SKITTLES® Annual Pride Packs Get A Splash of Color Thanks to Six Talented LGBTQ Artists
As part of its ongoing mission to increase LGBTQ+ visibility and celebrate those within the community, SKITTLES® is teaming up with GLAAD for the third year in a row to give up its signature rainbow during Pride to celebrate the one that matters most. The brand’s annual Pride packs – which have historically been all-gray to represent the brand’s cemented efforts of support – will get a splash of color in 2022 thanks to six talented LGBTQ+ artists who crafted original designs that represent how they “see the rainbow” every day. Meet them here.
Each of the SKITTLES five unique Pride packs will have a QR code on its outer packaging that, when scanned, will lead people to a virtual studio where they can learn more about the artists, their work, and the inspiration behind their illustrations. Each of the six talented artists uses their beautifully thought-provoking works of art to increase visibility, and advocate for pivotal issues within the community.
“The SKITTLES brand is committed to advocating for the LGBTQ+ community both within our own organization and throughout the world,” said Justin Hollyn-Taub, Senior Director, SKITTLES. “While Pride Month is a time to reflect, self-educate and celebrate, we know that long-term sustained support and allyship is key in building a more inclusive and diverse society. SKITTLES is proud to partner with GLAAD for the third year in a row this June and year-round as we deepen our commitment to support increased visibility and acceptance for the LGBTQ+ community.”
For every SKITTLES Pride pack purchased, $1 will be donated, up to $100,000, to GLAAD’s culture-changing work and programs, including its ongoing efforts to accelerate acceptance and combat anti-LGBTQ+ discrimination. Beyond June, the SKITTLES brand supports GLAAD throughout the year with a focus on moments that shine a spotlight on visibility, including the annual GLAAD Media Awards and Spirit Day.
“GLAAD is proud to continue our ongoing partnership with SKITTLES in its efforts to celebrate, support, and increase visibility for the LGBTQ+ community,” said John McCourt, Deputy Vice President, Strategic Partnerships at GLAAD. “We hope the artists’ stories that SKITTLES shares inspire our community and our allies. Amplifying LGBTQ art and artists helps further GLAAD’s mission to accelerate acceptance.”
The limited-edition Pride packs will be available to purchase in 4oz Share Size Packs and 15.6oz Sharing Size Stand Up Pouches at select retailers nationwide from May – June.
For more information about the SKITTLES Pride packs and what SKITTLES is doing to further visibility for the LGBTQ+ community, follow @Skittles on Facebook, Twitter and Instagram.
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