As the Formula 1 Heineken Silver Las Vegas Grand Prix runs Nov. 16-18, race sponsors and Vegas hotels are adding to the excitement with experiential marketing and unmissable out-of-home activity. Title sponsor Heineken is taking advantage of the Sphere opening to advertisers by turning the massive orb into a disco ball with the help of…

(SOURCE) https://www.adweek.com/brand-marketing/inside-f1-las-vegas-grand-prix-sponsors-sphere/