Keith Dawkins’ journey from a small New Jersey town to the helm of the Harlem Globetrotters and Herschend Entertainment Studios is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century. In a new episode of Marketing Vanguard, Dawkins talks about…

(SOURCE) https://www.adweek.com/brand-marketing/a-journey-of-rebranding-and-resilience-with-keith-dawkins/