Tony the Tiger and his fellow cereal mascots–from Toucan Sam to Cap’n Crunch–once ruled the breakfast table. Through decades of savvy marketing, the brands represented by these characters cemented themselves in kitchens, pop culture and childhood memories. More recently, however, some of those breakfast mainstays have lost their sheen as health advocates warn of the…

(SOURCE) https://www.adweek.com/agencies/a-new-wave-of-healthy-cereal-brands-try-to-put-the-fun-back-in-breakfast/