As one of a few brands to buck a downturn in the markets for nonfungible tokens (NFTs) late last year, Reddit has proven it can sell its collectible avatars to a consumer base–despite them growing somewhat disenchanted with digital tokens overall. Speaking at the National Retail Federation’s annual conference in New York this week, Reddit…

(SOURCE) https://www.adweek.com/commerce/reddit-exec-advice-brands-web3-cryptosnoo-nfts/