The revised, watered-down, post-Brexit alternative to GDPR is working its way through the U.K. parliament. If it passes into law, it will put U.K. businesses at odds with the European Union, potentially causing headaches for international data collection processes. While the government claims the new bill could create 4.7 billion pounds ($5.6 billion) in savings…

(SOURCE) https://www.adweek.com/programmatic/ad-industry-responds-to-uk-gdpr-and-annoying-pop-ups-focus/