An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category. “Runner 321” is a campaign that urged marathons and race organizers to save bib No. 321 for runners with Down syndrome–the number represents trisomy 21, a full copy of chromosome 21, a number that…

(SOURCE) https://www.adweek.com/creativity/adidas-and-fcb-canada-win-direct-grand-prix-at-cannes-for-runner-321/