Advertisers’ fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus–when Elon Musk assumed control of X in late October 2022–never fully represented all brands. Like other platform boycotts, there’s a gap between what brands say and the channels they choose to run ads on. Market…

(SOURCE) https://www.adweek.com/media/advertisers-x-exit-has-been-a-trickle-rather-than-an-exodus/