For decades, road safety campaigns around the world have employed a wide range of techniques to persuade people to be more conscious drivers. They’ve pulled at the heartstrings, instilled fear and used shock tactics. But speeding remains an issue in many countries, including Belgium, where it is the leading cause of car crashes. One-third of…

(SOURCE) https://www.adweek.com/creativity/after-exhausting-all-options-this-road-safety-campaign-taps-into-peoples-money-fears/