Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet. One man says it “shows I’m a moral person,” while another proudly points to his “V” for vegan tattoo and a woman adds: “I would never consider eating meat…

(SOURCE) https://www.adweek.com/brand-marketing/ai-turns-vegans-into-carnivores-in-new-steak-umm-campaign/