AMC is bringing new capabilities to linear TV advertising. Today, AMC Networks announced programmatic ad buying across three of its linear networks following a successful pilot in September. Beginning this month, programmatic buying is live and operational on all programming on AMC, WE tv and BBC America. The offering, which launches in partnership with FreeWheel,…

(SOURCE) https://www.adweek.com/convergent-tv/amc-programmatic-ad-buying-to-linear/