Whether they’re following accounts that inspire them, perusing videos, researching products or connecting with their favorite brands, the younger generations of American consumers are clearly influenced by social media. More of them also want to become influencers, start their own businesses and get involved in new hobbies. Millennials and Gen Z will often go first…

(SOURCE) https://www.adweek.com/performance-marketing/are-you-using-social-media-to-inspire-younger-buyers/