You can’t watch the news or get online without seeing a discussion about the economy. “Are we headed for a recession?” is typically followed by quotes from economists and talking heads discussing the indicators and what they mean. But consumers have no doubt: We are already in a recession. A recent consumer survey from the…

(SOURCE) https://www.adweek.com/brand-marketing/as-consumers-enter-a-scarcity-mindset-address-negativity-head-on/