Editor’s note: This column is part of a series with Snap on augmented reality. Below, Adam Katzenback, head of creative strategy, explains how an AR strategy can deepen consumer engagement and loyalty through difficult financial periods and beyond. The 2022 back-to-school season is here, and so is the perfect opportunity for brands to prove their…

(SOURCE) https://www.adweek.com/brand-marketing/as-students-get-ready-for-fall-add-ar-to-your-back-to-school-toolbox/