Business-to-business advertising is unparalleled in its detail. It will tell you what a product is comprised of, its capabilities, its capacity and its potential impact on a potential client’s business. It may even throw in a few reassuring percentages and multipliers just to punctuate its point. What it doesn’t often do is tell you how…

(SOURCE) https://www.adweek.com/brand-marketing/att-business-makes-its-commercial-comeback-personal/