The future of brand building is “community first,” Shaina Zafar, co-founder and chief marketing officer of Gen Z specialist shop JUV Consulting, said at Brandweek this week. “You are co-creating with your audience–not treating them as guinea pigs but as partners.” Brands building community was a theme that emerged at Adweek’s annual marketing conference, this…

(SOURCE) https://www.adweek.com/brand-marketing/away-rare-beauty-build-brands-community/