Bank Collapse Causes Ripple Effects Across the Digital Advertising Industry

Silicon Valley Bank’s collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. In the days since, unaffected companies have been serving as ballasts, offering relief payments to publishers and paying out existing publisher clients early. Other industry-wide tremors include publishers and tech firms moving money elsewhere and potentially needing to…

(SOURCE) https://www.adweek.com/programmatic/bank-collapse-causes-ripple-effects-across-the-digital-advertising-industry/

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