Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google’s year-old tool Performance Max. And if history is to be believed, performance often wins. But that doesn’t mean marketers are happy about it. Back in 2017, Google told mobile advertisers…

(SOURCE) https://www.adweek.com/performance-marketing/before-performance-max-there-was-googles-app-campaigns-muddying-transparency/