With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday. According to Adobe Analytics, a record $9.8 billion was spent Friday, traditionally the day retailers enter the “black” and a bellwether for holiday sales. That’s…

(SOURCE) https://www.adweek.com/brand-marketing/black-friday-reaches-record-spend-of-nearly-10-billion-in-us/