In 2020, brands and agencies pledged to devote more marketing spend to Black-owned and Black-targeted publishers. But the immature advertising infrastructure of the sector–a lack of programmatic pipes–as well as scale challenges, soon bottlenecked the effort and benefited incumbents in the space. Since then, in a bid to address these technical issues and capitalize on…

(SOURCE) https://www.adweek.com/media/black-owned-publishers-are-building-more-collaborative-collective-models-to-court-brand-budgets/