In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are shared or reflected by big brands, according to research from the We Are All Human Foundation and Nielsen, in partnership with Toluna and TelevisaUnivision. The latest Hispanic Sentiment Study, revealed today at Cannes Lions, found…

(SOURCE) https://www.adweek.com/convergent-tv/brands-need-a-strategy-change-to-reach-hispanic-audiences/