The NFL and its players score bigger points for brands than just about any other option. Last year, according to data and analytics firm EDO, the National Football League was responsible for half of the top 10 most effective broadcasts for advertisers. During the NFL’s kickoff game last Thursday on NBC, EDO found that viewers…

(SOURCE) https://www.adweek.com/brand-marketing/nfl-football-season-2023-brand-campaigns/