In this episode of Brave Commerce, Sharon John, president and CEO of Build-A-Bear Workshop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss brand licensing, consumer-centric approaches and the unique experience Build-A-Bear offers its customers. As the conversation begins, John reflects on her journey in the industry, emphasizing the importance of understanding consumers and culture….

(SOURCE) https://www.adweek.com/commerce/brave-commerce-podcast-build-a-bear-sharon-john/