In this episode of Brave Commerce, Austin Leonard, head of sales at Sam’s Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future. The rise in retail media has resulted in fewer and fewer consumers…

(SOURCE) https://www.adweek.com/commerce/brave-commerce-podcast-maximizing-value-exchange-to-build-trust/