On this week’s episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondel?z International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers. Hahn shares how online media is an extension of the brand. She mentions that the goal is to make the brand experience,…

(SOURCE) https://www.adweek.com/commerce/brave-commerce-podcast-using-ecommerce-to-inform-business-strategy/