As it looks to reclaim its second-place perch with an increased focus in advertising, Burger King is naming Patrick “Pat” O’Toole its chief marketing officer for the United States and Canada. O’Toole will begin the role on Feb. 6. O’Toole comes to the RBI brand after nearly a year as chief marketing officer for PepsiCo’s…

(SOURCE) https://www.adweek.com/brand-marketing/burger-king-hires-patrick-otoole-as-new-cmo-in-brands-bid-to-reclaim-the-flame/