Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video. Earlier this summer, YouTube faced a backlash from some buyers after research outfit Adalytics found that ads often aired not on YouTube videos themselves, but on the Google Video Partner network. Some buyers redirected their…

(SOURCE) https://www.adweek.com/programmatic/buyers-struggle-to-find-quality-video-in-the-open-auction/