King’s Candy Crush–one of the most popular mobile games in the world–brings the match-three puzzles beyond phone screens for its latest campaign. A series of ads by agency Bartle Bogle Hegarty London depicts what players love about Candy Crush through the use of practical effects, accompanied by bright colors and oversized sweet props. “These films…

(SOURCE) https://www.adweek.com/creativity/candy-crushs-immersive-ads-bring-puzzles-into-the-real-world/