Champion is calling an audible on its penchant for modesty. For the launch of its “Be Your Own” campaign, the centenarian athleticwear brand proudly proclaims “Champion invented the hoodie,” the wardrobe staple that’s transcended sports into music, fashion and popular culture since it was created by the brand’s founding family more than 80 years ago….

(SOURCE) https://www.adweek.com/commerce/champion-invented-hoodie-100-years/