Chobani Flips for Halloween With AR-Enabled Yogurt Packaging

To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging features skeletons, witches, black cats and other spooky imagery. Shoppers can scan the QR code on each package and on in-store displays to load a Trick…

(SOURCE) https://www.adweek.com/brand-marketing/chobani-flip-halloween-yogurt/

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