To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic’s skeleton character, Purple Paradise, who has been turned into an AI sommelier. Rock Paper Reality worked with Niantic’s 8th Wall AR platform and AI character engine Inworld to create the experience. People…

(SOURCE) https://www.adweek.com/brand-marketing/chronic-cellars-skeleton-mascot-ai-sommelier/