We are living in an era of permanent change. What’s relevant to your customer today may be in their rearview mirror tomorrow. Sweeping shifts brought on by emerging technology, geopolitics, economic headwinds and a global pandemic have created both constant turmoil and opportunity for marketers. Indeed, not since the dot-com era have the stakes of…

(SOURCE) https://www.adweek.com/agencies/cmos-heres-how-to-lead-your-companies-through-permanent-change/