Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks…

(SOURCE) https://www.adweek.com/brand-marketing/coca-cola-holiday-campaign-create-real-magic-cards/