Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns. Advertisers using Yahoo’s demand-side platform (DSP) will have access to Comscore’s Activation service, a set of pre-bid inventory filters that aim to help marketers achieve brand-safe campaign delivery across CTV inventory. “The CTV landscape continues…

(SOURCE) https://www.adweek.com/convergent-tv/comscore-yahoos-ctv-partnership/