Nike’s Air Max 95 drop with London-founded label Corteiz has been one of the most anticipated launches of 2023 among streetwear fans. But on March 2, the pair dropped an ad depicting a world where the launch was canceled. The 3.5-minute film, directed by Walid Labri through production company Division out of Paris, opens with…

(SOURCE) https://www.adweek.com/creativity/corteiz-nike-air-max-95-ad-breaks-every-marketing-rule/