Counterfeit Merch Is a Curse for Luxury Brands. Gen Z Thinks That’s Fine

Earlier this year, former Real Housewives of New York City star Bethenny Frankel posted a TikTok video of herself prowling the shelves of T.J. Maxx in search of bargains. Soon enough, she found one: a pair of Manolo Blahnik Hangisi crystal buckle pumps in flamingo pink (and in her size, no less). The price? $869.99–not…

(SOURCE) https://www.adweek.com/brand-marketing/gen-z-counterfeit-merch-luxury-goods/

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