In 2021, Heineken’s tequila-flavored beer Desperados launched an app called “Rave to Save” that let people convert their dance moves into donations to nightclubs hard hit by the Covid-19 pandemic. Clubs may be reopened now, but for many people, the cost-of-living crisis has dampened summertime’s typical party spirit. Desperados wants to inject more fun into…

(SOURCE) https://www.adweek.com/brand-marketing/desperados-just-released-a-summer-earworm-with-app-that-turns-dance-moves-into-rewards/