With weeks to go until the upfront officially kicks off, Disney has a plan in place. The company’s first in-person upfront in three years took place at Basketball City in New York in 2022, but this year, Disney is headed to a new location at the North Javits Center. According to ad sales chief Rita…

(SOURCE) https://www.adweek.com/convergent-tv/disneys-rita-ferro-is-ready-for-an-intimate-upfront/