Before A-list celebrities started documenting the fine details of their personal lives on social media, a fan’s self-proclaimed closeness to a public figure only required a stroll down the Macy’s fragrance aisle. And as online platforms have desensitized consumers to celebrity-backed content and trained them to recognize a disingenuous brand, believing that Grammy-award winners and…

(SOURCE) https://www.adweek.com/brand-marketing/do-consumers-still-care-about-brands-backed-by-big-names/