Starting a business in the thick of the pandemic is not the easiest road to success, but Reels and other short-form video options have helped propel direct-to-consumer beauty brand Youthforia to four times the revenue in 2022 than it took in the previous year. “Not going out and seeing people, I realized makeup was part…

(SOURCE) https://www.adweek.com/social-marketing/dtc-beauty-brand-youthforia-rides-the-reels-wave/