There are three fundamental questions that every marketer should ask when crafting a campaign: Is it relevant? Is it wonderful? And is it unexpected? In this episode of Everything Is Better With Creators, Matt Kerbel, director of strategic brand planning at Turo, shares his insights on how to answer those questions and create campaigns that…

(SOURCE) https://www.adweek.com/creativity/eibwc-podcast-how-turo-found-its-drive-with-creators/