It’s hard to believe the NBA preseason is almost here, but ESPN is ready for Thursday’s tip-off with a new global creative brand identity for all on-air NBA coverage across all screens and platforms. The WNBA and G League are included in the new aesthetic, marking the first time the collection of NBA brands will…

(SOURCE) https://www.adweek.com/convergent-tv/espn-gives-nba-new-creative-brand-identity-ahead-of-broadcast-season/