Fast food giant McDonald’s latest campaign in Eastern Europe focuses on relaying the brand’s appeal to less likely audiences. The appeal of the “Golden Arches” to people of varied social outlooks is showcased across three 30-second films created by TBWALatvia. Entitled “Too Cool For McDonald’s,” each spot focuses on an individual–an intellectualist, a goth and…

(SOURCE) https://www.adweek.com/creativity/even-customers-who-are-too-cool-for-mcdonalds-eat-there/