There’s no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand budget investment to continue flowing, RMNs must work toward standardization, something Europe’s Interactive Advertising Bureau aims to achieve by bringing together retailers in the region. Retail media is currently the third fastest-growing advertising channel, forecast…

(SOURCE) https://www.adweek.com/media/retail-media-owners-measurement-standardization-iab-europe/