When Roblox announced last month that it was formally introducing advertising to its platform, it unveiled a new white space unfamiliar and hard-to-define for most brands. Roblox is a platform where people play games, yet advertising is far from fully realized in the gaming space; it is mostly found in mobile gaming apps and not…

(SOURCE) https://www.adweek.com/media/first-mover-advantage-roblox-advertising-opportunity/