In the lead-up to the FIFA World Cup 2022 taking place in Qatar, digital sports brand Overtime and media company Footballco have teamed up to offer a branded content service for advertisers. The partnership, which includes Visit Dubai, will maximize the global audience opportunity around the world’s largest soccer event. The strategic partnership between the…

(SOURCE) https://www.adweek.com/media/footballco-and-overtime-team-up-for-world-cup-2022-branded-content-offer/