It’s time to get pumped for the new NFL season. Is there a better way to stoke long-gestating fan excitement than a pep-rally? Yes, there is a better way: with a pep rally fueled by equally fanatical celebrities. To kick off the season, the NFL teamed with its leading creative agency, 72andSunny LA, for a…

(SOURCE) https://www.adweek.com/creativity/for-this-nfl-kickoff-youre-invited-to-a-star-studded-pep-rally/