Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.
(SOURCE) https://www.marketingdive.com/news/gartner-marketing-CMO-uncertainty-recession-2023/638081/
Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.
(SOURCE) https://www.marketingdive.com/news/gartner-marketing-CMO-uncertainty-recession-2023/638081/
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