The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's capabilities to reach them.
(SOURCE) https://www.marketingdive.com/news/gen-z-ctv-streaming-marketers-right-wrong/632546/
The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's capabilities to reach them.
(SOURCE) https://www.marketingdive.com/news/gen-z-ctv-streaming-marketers-right-wrong/632546/
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